Branding

The key to branding is planning. We start with strength and weakness sessions (also known as SWOT sessions) / focus groups and then interviews with stakeholders to develop your brand. Our goal with these sessions is to look at your organization’s people, programs and position in the community. Together, your brand and message are the foundation for all your marketing, public relations and development activities.

We take the information gathered and develop a strategy that pinpoints the unique brand position of your organization and integrates your branding/message, marketing, public relations and development activities into a seamless whole. We’ll make sure all your communications stay true to your message and the promise of your brand, enabling you to build lasting relationships with your target audience – your clients, consumers, volunteers, stakeholders and donors.


Presentations

Speaking with One Voice—Onondaga County LS
Libraries and Social Networking

 

Message : What you say > Strategy : How you say it > Results : They speak for themselves!