Campaigns
Finkelstein Memorial Library
A Campaign to Maintain a Quality Library
The strategy: ...
A mail campaign was launched to highlight the many resources provided by the library.
Materials emphasized the extensive resources that would be maintained with only
a small increase in the library's budget.
A portion of the printed peices were designed to show/engage community support for the library.
Click here to a view the campaign in pdf format.
The outcome: The library won with 70% of the vote.
Read more about the win...
