Campaigns
Jervis public Library
A Campaign Emphasizing Growth and Discovery Opportunities at the Library
The strategy:
A new logo and business system were created to brand the library as a motivating force in self discovery and personal development. Posters and bookmarks were created with the help of patrons who provided testimonies to the role the Jervis Public Library played in enhancing their lives.
A Vote YES Campaign followed rebranding. The campaign was waged via direct mail and on the web.
Click here to a view the campaign in pdf format.
The outcome: The library won with 74% of the vote!