Campaigns
The Pawling Library
A Campaign Emphasizing Growth for the Community and the Library
The strategy:
We created a new logo and business system using a lively floral element to enhance the message, "Come Grow With Us." Posters and bookmarks reflect the testimonials of library patrons who speak to the role The Pawling Library plays both in their personal lives, and also to its value to the community as a whole. The Pawling Library was extremely fortunate to have actor, James Earl Jones, endorse the library as "the heart and mind of the village."
A Vote YES Campaign followed rebranding. The campaign was waged via direct mail and on the web.
Click here to a view the campaign in pdf format.
The outcome: The library won with 68% of the vote!