Focus Groups/SWOT SESSIONS
Focus groups are an important tool for gathering opinions, beliefs and attitudes about issues of interest for your organization. They also provide your target audience with an opportunity to learn more about a particular topic or issue. Most people love to be asked their opinion, and they generally do not hesitate to voice it.
What Focus Groups can tell you:
- What groups of people think or feel about a particular subject.
- Greater insight into why people hold certain opinions.
- They encourage discussion and provide an opportunity to learn more about a particular topic.
- They help highlight the main issues, concerns and questions.
- They assist in the development and planning of strategic communications.
Case Study Saugerties Public Library: An active mesSage for an active community