Libraries

Communication Services has committed itself to the success of public and private institutions for more than 20 years. As an extension of our highly successful integrated marketing services, we are proud to offer a diverse range of services specifically designed to help libraries communicate their messages effectively and ensure long-term success.

Strategic Communications and Campaigns Communication Services provides the following services to our library clients:

Since 2005, Communication Services has worked with dozens of libraries to effectively position themselves in their communities for successful votes and enhanced community support. The formula we've found that works the best is raising the library's identity in the community by positioning the library as an essential service through marketing campaigns and then segueing those campaigns into well managed vote campaigns. Basically, you can't ask people for money without giving them a reason why.

A Formula That Works
This formula has been particularly successful. We used it with the Saugerties Public Library where we branded and marketed before successfully asking the community to support a $6.9 million building referendum. We were also successful with The Grinnell Library in Wappingers where we used the same strategy and successfully doubled the library's budget in a November 4th, 2008 vote garnering 55%.

library Case Studies

The Pawling Library
Saugerties Public Library
Grinnell Library
Finkelstein library
Jervis Public library
Highland Public library

Training for Libraries
Communication Services also provides workshops to ensure the growth of your library as a valuable community resource. For a listing of workshops click here: Workshops for Libraries.



Message : What you say > Strategy : How you say it > Results : They speak for themselves!