Just as a stool needs three legs to stand, so does your organization

need to integrate your development, marketing and public relations

strategies in order to accomplish its goals. Professional marketing

elements enable the development staff to produce quality

development materials.

The first step in effective marketing is to develop the themes and messages for the organization.

A Strengths and Weaknesses (S.W.O.T.) session attended by your major stakeholders

— staff, management, clients, board and donors — helps develop these themes and messages.

The information gathered from this exercise becomes the basis for the marketing plan and

all subsequent marketing materials. Once the themes and messages have been identified, our

skilled copywriters and designers then create your development materials: direct mail solicitations,

newsletter, annual report, program brochures, capital campaign materials, special event invitations,

website, and presentation materials. Communication Services is also available to

provide development counsel.